Comments Make Your LinkedIn Posts Fly…Here’s Why:
Key Takeaways:
1. The LinkedIn Algorithm places a high value on engagement
2. Comments (longer than 10 words) are a strong signal of value
3. Responding to comments increases the value of the post
LinkedIn’s algorithm now prioritizes meaningful engagement—especially in the form of thoughtful comments. Posts with substantive comments (10–15 words or more) perform 10x better than those with lots of likes or short, generic comments like “Great post.”
Why? First, the company wants users to have a good experience and come back often. Second, content that's engaging enough to stop scrolling and comment on means the user's "dwell time" on the site will be longer, and it can serve them more ads.
The Way You Respond Matters
But it's not just the comments. Importantly, it's also how you respond. Ignoring comments is a missed opportunity. Active, authentic replies not only boost visibility but also help build trust and relationships—which is ostensibly why we're all on the site to begin with.
If someone is asking a detailed question or sharing insight, don’t just drop a link to a press release or website. (I recently saw a company do this - and they were in AI tech!) Respond thoughtfully. It shows credibility, invites conversation, and increases the chances of future engagement—or possibly faster conversion to buying.
Likes on you posts may not be doing as much as you think.